Psycho-biological basis for image leverage – General model
Family and friends keep the First World financial-corporate elite bosses from murdering brown people in the developing world. Not directly of course but via a psycho-biological survival reflex: We don’t feel secure living with overt psychopaths.
In other words, for the elite bosses to continue practicing genocidal predation for power and profit it is necessary that the predation be cast in a false cover of humanitarian aid, democratic development, solidarity, progress, and the like, and that the most overtly murderous practices be cast as necessary in a fight against evil.
If sufficient care is not taken to secure this cover of mental imagery, then the bosses’ actions will appear more to be what they are, murderous and psychopathic, and the bosses’ children may not feel comfortable sitting on the bosses’ laps and the bosses’ partners may not feel comfortable sleeping in the same bed…
Actually, this problem is solved within the elite nuclear family with a strong family culture of elitism and racism. And it is solved in the bosses’ communities of friends with a strong community culture of classism, elitism, and racism.
But these gated communities are not hermetic. The elite classes have contacts and interactions with the more vibrant broader society. That’s where things get tricky. If the broader society sees the bosses as being psychopathic then by reflection the gated community will see itself as defective and this will represent a serious challenge to its self-image and to its sense of security.
One reaction is for the gated community to further isolate itself, to deepen its elitism, classism, and racism and to build higher walls around its community but this strategy is not sustainable . Often, just the potential for the broader community to develop a negative impression of the elite bosses is enough to somewhat keep the elite psychopaths in check.
A main battlefield therefore is the mental environment in the broader society. The elite bosses own the media and control the schools and the institutions. They work hard and continuously at branding themselves and their finance-corporate projects in a positive light. Energy extraction giants are “green”, in fact greener than ever. Finance giants bring development to the world – one wonders why we need NGOs. NGOs alleviate any guilt or second thoughts from the rampages of exploitation and wholesale destruction. An elaborate mesh of lies is constantly constructed and maintained in order to keep the bosses hidden and their dirty work clean.
The mental environment therefore is a place where elite forces cross swords in winning over hearts and minds (read impulses and impressions) and where activists can have a counter influence. People talk. Errors get through. Interpretations go wrong. New communication platforms suffer temporary democracy.
An important tool in the activist’s arsenal is to go for the jugular. Call murder murder and genocide genocide. Call it displacement, extermination, and a war crime when that is what it is and name the exploiters and murderers. Find them and name them. Expose it in the broad society and flyer it in the gated community if you can.
Once the blood on their hands starts to show they will want to escape the mess that they have created. They will be more constrained than before. Having to create appearances always caries a real price – a new standard to which the mental environment must conform... Expose expose expose and they will need to spend more resources than ever defending their image. And the more they spin the more obvious it becomes that they are spinning.
So our job is to keep them honest by bold, creative, radical and repeated affirmations about their crimes, in the hope that their partners and children will leave them until they come to their senses and discover inter-class and inter-race civility, in the hope that their desires to be accepted in the broader society will reign them in.
This model of leverage on the powerful via public image is applicable at every level of a given control hierarchy and in relationships between individuals, institutions, corporations, and sovereign nations…
Individual Example – Terrorist vs. Freedom Fighter
The military understands this. An essential step in creating a killing machine that follows orders is to separate him/her from his/her nuclear family and community and to displace all self-worth evaluation in the individual to the sole standard of following orders, to replace community with an isolated squadron of death legitimized by orders and to demonize the enemy.
Following this, the more community-tied and morally constrained individuals, if they don’t escape or rebel, suffer “post traumatic stress disorder” (PTSD), no wonder. The more the war is questioned by the broader society and the aggressor home community, the greater the need for soldier and military-community isolation and the greater the incidence of PTSD. “Support our troops” becomes a military exigency.
Soldiers following orders in geopolitical wars of aggression – even if masked in aggressor-nation “self-defence,” like elite finance-corporate boss predators and “facilitators,” are terrorists.
Similarly, an essential step in making a suicide bomber is to kill his/her family, to separate him/her from his/her original community, to isolate him/her both physically and ideologically, and to replace all self-worth evaluation with liberation through martyrdom. The difference is that the suicide bomber is fighting the perceived killer of his/her actually-murdered family and actually-destroyed community in a desperate act of guaranteed death, not playing a video game from the relative safety of a helicopter gunship.
The freedom fighter on the other hand is a self-defence fighter on home territory , relatively integrated with the home community during the fighting. The freedom fighter is motivated by his/her ties with community, rather than artificially isolated from it. As a result, freedom fighters do not suffer PTSD but instead are strengthened by the solidarity of a community struggle for survival. This is why the Viet Cong and Northern People’s Army of Vietnam were unbeatable without massive all-out nation-wide aerial and economic destruction.
This is why US-trained and supported “contra” forces kill community. This is why they are trained to root out and murder all community organizers and visible leaders of civil society, to remove the community from the freedom fighters, to destroy the motivation to resist.
Contrary to Empire soldiers and trained killers, freedom fighters readily move from battle to civil society and from defence to community, without suffering overly debilitating adjustments. I have met former civil war freedom fighters with battle scars (including a bullet hole in the head) that were among the most adjusted, rational and authentic community builders I have ever known, including a village mayor, an independent war museum guide, and a community historian. Where are the former Empire soldiers in these positions? – Few and far between.
Nation State Example – The case of Israel
Take the case of Israel . It is the local super power in the Middle East and the uncontested military occupier of Gaza and Palestine. From the evidence available, the only thing keeping it from all out genocide of the Palestinians and nuclear extermination of Muslims in the region is public opinion in combination with Israel’s desire to be accepted as part of the broader community of nations.
This is why Israel considers its branding in the world a military priority, because its image limits its military options. This is why the recent flotilla fiasco  was a national emergency, because world opinion can tie Israel’s hands and cause the blockade on Gaza to be lifted. This is why jam and crackers are now allowed into Gaza, in order to alleviate public opinion leverage as the international community demands an impartial inquiry.
This is why Israel wants its ballet dancers to tour the world and its scientists to exchange with international laboratories and its perfumes to sell in supermarkets around the world, because positive image is a prerequisite for colonial occupation and indigenous genocide. Ask Canada. Ask the US. Ask Australia. Ask any First World nation that uses immigration labour and practices finance-corporate colonialism.
This is why Boycott-Divestments-and-Sanctions (BDS) for Palestine is such a big deal. BDS alone cannot hurt Israel’s economy. It hurts its image. This in turn produces real leverage regarding Israel’s treatment of Palestinians because it can affect Israel’s relationships even to its closest allies, thereby significantly putting its military economy at risk.
Israel’s image is so low that it is bringing down the credibility of its allies, the US and Canada. How far can this go before the allies want to distance themselves? This is why the Israel Lobby in the US and Canada is part of the real battle . It must constantly fabricate domestic US and Canadian support for Israel and constantly battle infiltration of negative image and opinion from the rest of the world.
Damn it’s hard to practice a proper colonial genocide these days when the indigenous population does not collaborate and has friends in the broader world! It’s tough being Israel.
Our job is to make certain that all colonial exploiters and elite bosses get the image that they deserve. In the case of Israel the violations are flagrant and the leverage is real (thank God).
 "Israelis Celebrate IDF Flotilla Attack" - youTube.
 "Freedom is what you do with what's been done to you." Jean-Paul Sartre.
 "Rabbi Weiss Criticizes Zionist Occupation of Palestine" - youTube.
 Norman Finkelstein on the Israel-Palestine conflict - website.
 "The Israel Lobby (Marije Meerman, VPRO Backlight 2007)" - youTube.
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Denis G. Rancourt was a tenured and full professor of physics at the University of Ottawa in Canada. He practiced several areas of science which were funded by a national agency and ran an internationally recognized laboratory. He published over 100 articles in leading scientific journals. He developed popular activism courses and was an outspoken critic of the university administration and a defender of student and Palestinian rights. He was fired for his dissidence in 2009 by a president who is a staunch supporter of Israeli policy. [See www.academicfreedom.ca]
List of other essays by Denis G. Rancourt: